I'm Croatian, and I've lived in three countries so far. Copenhagen is home now, which is a strange choice for someone who loves sunsets.

Professionally, I work in B2B marketing and content across technical and industrial environments. Much of that work involves bringing together specialist knowledge, business priorities, and the people who need to understand them. I enjoy the point where a complicated subject becomes clearer without losing what made it important in the first place.

I also like learning things I’m not naturally good at yet. It is slower, but it tends to stay with me. What I actually get excited about is a topic someone's already given up on explaining. Tell me that no one really understands something, or that it is too technical for a wider audience, and I will probably want to take it apart and find a clearer way in.

Curiosity is what keeps me moving: towards the difficult question, the subject people have stopped trying to explain, and the clearer story that might make someone pay attention.

What else? Movement keeps me balanced. Pilates, reformer, HIIT, and boxing cover that part. Reading, podcasts, travel, food, and time with friends take care of the rest. Subjects close to my heart: women’s health, societal impact of AI, financial education, change management, culture, customer behaviour, and the ways people make sense of change.

Why specifically storytelling? I’m interested in storytelling because it proves something I keep seeing in my work: it is still about ,people what they need to understand, what they care about, and what helps them pay attention.